Brief history of Pharmaceutical industry, Present status of Pharma industry, SWOT analysis of Pharma industry, Objectives and significance of Pharma marketing, Difference between Pharma marketing and consumer marketing, Pharmaceutical promotion, Communication, Pharma product life cycle, Product positioning in Pharma industry, supply chain management, Physician- the decision makers, Strategies for Physicians, chemist and wholesalers, Customer relationship management , Challenges and crucial role of medical representative.